Bald but not forgotten
An article I wrote for The London Paper

I wouldn’t necessarily compare the relationship between men and women to the Middle East crises, but there are bridges to build and compromises to be made. This article serves to highlight some of the key differences, some obvious, some a unique perspective, that of a man. It serves to offer insight into the male psyche, something we work very hard to protect. First, lets set some ground rules; these notes are not representative of all men so please, no affirmative action taken as a result of what you have read. Also, I do not claim to represent anyone other than myself, a man, in my mid 30’s, slightly balding (who am I kidding?) and a self proclaimed anal retentive obsessive compulsive neurotic. This serves not to betray my kind, but to offer some minor truths that can help us all get along a little better.

So to start us on our journey, acceptance is required. Our kinds, the male and female of the species are, surprise surprise different. Apparently we are from Mars and women don’t read maps. Not technically true, but who I am to argue with bestsellers? Given that we all agree we are different, it then becomes a case of trying to understand each others idiosyncracities and agreeing boundaries and behavioural compromise.

The consistent breakdown in peace talks between our kind, is in the attempt to understand each other, and our willingness to do so. The key difference, as I see it, is object vs relationship. Allow me to explain. From an early age, boys play alone with objects (trucks, cars etc) and girls play with each other (stop it). Girls relate each object with another, whilst boys compete and try to build bigger, better sandcastles. The added ingredients are influence (parental, authority figures) and experience (things that happen in each individuals life). These both shape the kind of person we become.

Men generally get a bad wrap. We have strong aspirations and a desire to be successful however we define that. Some believe this is innate. We are not strong emotionally, as this would only distract us from reaching the high bar of expectation we set for ourselves. We are somewhat selfish, but far more fragile and vulnerable that anyone would give us credit for. However we ‘relate’ vulnerability with weakness. Our goal is to provide, and to do anything less is to question this innate masculinity. Anything that stands in the way of this goal slows us down and frustrates us.

This does not excuse our actions, but it does explain them. We are all, men and women, guilty of making mistakes, some rational, some bonkers. Perhaps we should be more forgiving, perhaps we should be more understanding. Perhaps we should be more accepting of our limitations. I don’t have the answers, but I do have a high horse to remove myself from.

Ex QPR players on Twitter

Warren Barton @warrenbarton2

Marcus Bean @mbean4

Marc Bircham @marcbircham

Dexter Blackstock @dexblackstock23

Adam Bolder @bolds1980

Rufus Brevett @RufusBrevett3

John Burridge @TheBudgieTweets

Lee Camp @goldgloves1

Clarke Carlisle @clarkecarlisle5

Trevor Challis @trevorchallis

Lee Cook @cookie17lee

Peter Crouch @PeterCrouch

Danny Dichio @DannyDichio

Sieb Dykstra @SiebDykstra

Mark Falco @falco_mark

Terry Fenwick @Terry_Fenwick

Les Ferdinand @LesFerdinand_10

Wayne Fereday @WayneFereday

Paul Furlong @BigPaulFurlong

Kaspars Gorkks @EsUnPiens

John Gregory @JohnGregory77

Fitz Hall @aslfitzhall

Mark Hateley @MarkHateley

Bob Hazell @bigbobhazell

Andy Impey @AImpey 

Richard Langley @LANGERS1979

Gavin Maguire @GavinMaguire2

Michael Mancienne @Mance888

Rodney Marsh @RodneyMarsh10

Frank Mclintock @FrankMclintock

Bradley Orr @bradleyorr2

Simon Osborn @SimonOsborn40

Peter Ramage @peterramage83

Rohan Ricketts @RohanRicketts

Leroy Rosenior @LeroyRosenior

Neil Ruddock @RealRazor

Kenny Sansom @kennysansom_

David Seaman @thedavidseaman

Danny Shittu @danshittu

Trevor Sinclair @4TrevorSinclair

Andy Sinton @AndySinton

Rowan Vine @aslrowanvine

Ned Zelic @NedZelic

Any more? Please continue to add and make this the definitive list!

I think I know what the W stands for…

Every hotel has an audience. I have stayed in some excellent business hotels and others that are ideal for rapists. The W Hollywood is absolutely fantastic if you are a prize douchebag. Essentially a nightclub with bedrooms, the W is an Arian pleasure cruise through the deepest jungle of douchery. This is the process to get to the pool from your room. Pool is on the 12th floor. Go DOWN to the lobby, go through roped off VIP entrance with ID, check your name off a guestlist, receive a VIP wristband, go UP to the 12th floor in a special lift that only goes to the pool and once you are by the pool, enjoy the experience; no seating, a DJ pumping out tunes like he’s an Ibiza reject and douchebags with sunglasses nodding their heads in the pool like those plastic car dog things. Frustratingly, they have really missed a trick as it could be a great place to stay. If i were them I would look at the market and create a niche. There are no business hotels in Hollywood and plenty of douchetels so why not adapt it slightly and provide for the business traveler. Ditch the DJ, ditch the $14.95 charge per device for wi-fi usage in the room, ditch the valet drivers who long to be extras in Glee and charge more for the room. I don’t mind paying more if I have to suffer less. Can someone please provide this in LA. As far as I can tell, only the London West Hollywood is close. I officially rename the W, the D. For Douchebag.

Atlantis - the lost city

The year 2001. The movie Disney’s Atlantis. I spent £200k on a web-site. Yes, a web-site. Of course, this wasn’t my money and in those days it wasn’t unusual to spend significant monies creating a destination, a full blown user experience for fans. Sometimes an exercise in film maker vanity, the sites always looks amazing but measurement and evaluating results seemed less important.

In those days digital wasn’t taken very seriously. Roughly 1% of the overall P&A was spent on digital and often, the last 1%. The spend was usually set aside for the creation of a web-site as well as simple ad creative to support a minimal ad buy.

Come forward 10 years and digital is now a fully fledged marketing principle fully integrated with the overall marketing mix. Be it media, PR or promotions, digital is now taken very seriously and is no longer the last place to invest your money.

But more has changed than just levels of investment. Digital offers something very powerful, the opportunity to influence purchasing decisions. Traditional advertising is more of an awareness generating model - a key part of any marketing campaign. And whilst there will always be the need for awareness despite an ever proliferating media landscape, digital offers more. Conversation and influence.

The way decisions are made by the consumer has changed since the time of Atlantis. No longer are decisions based on authority figures, these days its virtually all peer to peer so using social as an opportunity to listen and engage in conversation is also very powerful. It is now, a 2 way dialogue and sceptics can be convinced through one to one engagement and content.

It is my hope that in another 10 years, digital will be the forefront of all strategic thinking. Online sentiment tracking will help inform marketing positioning. Exit polls on the likes of Twitter will help assist the lifecycle of any product. Using the world’s largest focus group will inform content creation and the opportunity to identify and engage with advocates will drive positive sentiment.

If you work in digital, this is a very exciting time. Digital is no longer a lost city.

We are living in a social media world, and I’m a social media girl

I cannot claim to know where social media is going. But it is here, and if utilised correctly, can have a powerful impact on how you sell yourself, a brand or any product. The problem right now seems to be that those who hold the purse strings know its important, but can’t evaluate how or why. My suggestion is, try it, learn about it and make your own decision. Many people don’t like change. There are a lot of people still lamenting the loss of black and white TV and a good old fashioned cassette. However, if you don’t change you get left behind and in this fast paced consumer world, you are doing yourself an injustice by singing the virtues of traditional media. This is how to contact me within the social media space:

SOCIAL NETWORKING


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Messenger

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Skype

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BUSINESS NETWORKING

 

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Xing

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Plaxo

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VIDEO

 

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Vimeo

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Qik

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RSS

 

Digg

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MUSIC

 

Last.fm

http://www.last.fm/user/arubins

 

GEO LOCATION TAGGING

 

FourSquare

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Qype

http://www.qype.co.uk/people/adamrubins

A Simple Man

Things I don’t like:

Sharing, prunes, intrusion into personal space without invitation, other peoples fridges, arrogance, mushy food, people who don’t look where they are going, rucksack wearers, talking in the cinema, Coldplay, sandals, racism, brussels sprouts, James Corden, smokers, anyone who wears wellies when it’s not muddy, piano ties and the Daily Mail

Things I like:

Breasts

Introduction

Welcome to my new blog. It promises to be, and I don’t want to build it up too much, quite incredible. This is because unlike other people, I know what I am talking about.

There will be drama, there will be comedy, there will be human interest stories and there will be blood. Mostly, it will be my thoughts on the Film Industry, an industry I have been associated with for 15 years. With any luck, this will be every bit as interesting as my previous Award Winning Blog (Best Blog Ever Award, 2008) Wherefore Art Ad.

That’s what I wanted to write, here is the truth;

Welcome to my new blog which I intend to love for 5 minutes and throw away like a dirty tea towel. It promises to be vaguely interesting as I have no idea what I am talking about.

There will be words. And the odd image if I can work out how to use this thing. Mostly it will be my thoughts on breasts and baldness, something I have been associated with for 15 years. With any luck, this will be every bit as ignored as my previous blog Wherefore Art Ad which no-one read.